Connecting Robots and people.
BRIEF
SoftBank Robotics is working to introduce robots into our everyday lives by first bringing robots to the businesses that serve us. These robots take on repetitive, mundane tasks so employees can focus on uniquely “human” work. To get businesses on board, we positioned robots as changing work for the better—with “people-first” robots designed to assist, empower, and connect with humanity.
THE SOLUTION
Robots aren’t some far-off future technology; they’re something your business, employees, and customers can benefit from right now. A new website establishes SoftBank Robotics as pioneers—bringing practical, beneficial robots to the world today.
ROLE
Design Direction • Art Direction for photoshoots • Design Oversight + Execution
DELIVERABLES
Brand identity system development, design, and evolution • Custom Photography • Web • Marketing Materials • Display + Social Campaing
THE PEOPLE BEHIND THE BOTS
Any brand-new technology is a little intimidating. The goal was to make people comfortable with the idea of robots by introducing humans into the story—the people creating these robots, the positive interactions between humans and robots, and all the ways they can help us.
WEBSITE
Robots aren’t some far-off future technology; they’re something your business, employees, and customers can benefit from right now. And with a new website, we established SoftBank Robotics as the pioneers bringing practical, beneficial robots to the world today.
SOFTBANK ROBOTICS AT CES
PHOTOTRAPHY
Shoot #1 Lifestyle.
The people behind the bots. To show the humanity in robotics, we shot the team of developers who make the bots, on site at their corporate office is San Francisco.
Shoot #2: Commercial Photography. We shot the Petter and NAO in six locations: hospitality, classroom, medical, and two retail locations.
Shoot #4 Headshots.
The people behind the bots.
Shoot #3: The Details. Showing the high-tec engineering behind the bots.
