Google Cloud Partner of the Year awards experience.

BRIEF
Google Cloud needed an end-to-end experience for their Partner of the Year Awards, presented at Google Next. I oversaw the development and implementation of a high-level design strategy and design system that aligns with Google Cloud’s brand and business objectives—shaping the evolution of both internal and external brand storytelling efforts. The result is an aesthetically compelling experience that is functionally effective and emotionally resonant across various platforms and mediums.

ROLE
CD • Art Direction • Concepting • Storyboarding

As Creative lead I oversaw the concepting and storyboarding of videos, onsite event activation ideas, and trophy design. I also gave creative direction to designers and writers.

DELIVERABLES
Marketing materials: social, video, email, and promotional kits •
Playbook • Event Videos • Experiential event activation

PARTNER SUMMIT EXPERIANCE

PARTNER SUMMIT OPENING VIDEO

FIND YOUR MATCH GAME

The Google Cloud Partner Summit Event activation aimed to foster connection, immersion, and social engagement. To achieve this, a "Find Your Cloud Mate" matching game was introduced. Attendees were randomly assigned partners, encouraging interaction and conversation throughout the event. This gamified approach not only increased organic networking but also amplified the event's social presence through attendee sharing on social media. The result was a more engaging and memorable experience for all participants.

PARTNER SUMMIT CLOSING VIDEO

ANNOUNCEMENT MATERIALS
Starting with a simple and get-able graphic implemented across 900+ assets—social, video, email, and promotional kits. Then, we produced videos, trophies, and engaging event experiences.