Unraveling the elements of a memorable brand.
ROLE
ACD • Art Direction— I led the ideation, creation, and rollout of a new visual brand identity system, including templates, collateral, and marketing materials (sales decks, digital ads, collateral, white papers, and data sheets) and design vision for their website. Hands-on execution as needed.
DELIVERABLES
Brand Identity System • Corporate Collateral & Sales Materials • Web Design.
THE BRIEF
Unravel Data, a company pioneering solutions for data management and optimization sought a brand identity that would differentiate them from the crowded and often cliché-ridden big data landscape. Their goal was to communicate the true value of their product—not just the ability to analyze data but to empower businesses to unlock the potential of their data-driven applications.
STRATEGY
Starting with comprehensive research and competitive analysis to understand the nuances of the data space and identify key differentiators for Unravel. This informed the development of a brand strategy that positioned Unravel as a revolutionary force in the industry. We crafted a unique brand voice that eschewed industry jargon in favor of clear, concise, and compelling storytelling.
OUTCOME
The new Unravel brand successfully broke free from the constraints of typical big data branding. The fresh, modern aesthetic and engaging storytelling resonated with target audiences, establishing Unravel as a thought leader and innovator in the data space. The visual identity, inspired by editorial design principles, prioritized clean lines, ample white space, and a focus on high-quality visuals to create a sophisticated and engaging aesthetic. The website, designed with an editorial focus, transformed complex information into easily digestible and engaging content, further enhancing the brand's authority and positioning Unravel as a thought leader in their space.
BRAND EXPRESSION
“At conferences, with customers, in our space—Unravel has never looked better, bolder, or like more of a standout.”
—Steven Wastie, Chief Marketing Office, Unravel
WEBSITE
With the Unravel website, every page was designed to act as an interactive article, translating the brand’s editorial vibe to a digital format.
