Data Moves.
Qlik brand campaign.

ROLE ACD • Art Direction • Design Execution

As both the ACD and Lead Designer on the team, I shaped the look and feel of the campaign from the beginning. Collaborating closely with my writing partner, I developed creative concepts, executed design, and provided creative direction to junior staff.

DELIVERABLES Paid Media • Print + Digital Ads • Owned Media • Landing Page

BRIEF

Qlik, a data analytics platform, wanted to move beyond the tired promise of “turning data into insights.” They needed a campaign that positioned them as a brand that doesn’t just report the news—it helps you act on it.

THE SOLUTION

We started with a simple truth: in today’s economy, data moves fast—and the businesses that thrive are the ones that move with it. From there, we built a campaign around a double meaning: Data moves. As in, data drives action. And data can move you—emotionally, strategically, operationally.

We brought the idea to life through modular headlines that could flex across channels. Planes take off on time. Paired with dynamic graphics, they offer a visual representation of data movement. Jeans stay stocked. Patients get beds. All because of real-time data in motion.

THE RESULT

In a category crowded with dashboards and buzzwords, this campaign gave Qlik a sharper POV—and a reason for customers to lean in, not just look back.

OVERVIEW