A new brand.
A new world of fresh.

BRIEF
A new world of fresh for a farming family whose food tradition reaches back generations to Lucca, Italy. Used in restaurant kitchens, Corto olive oil is crafted from exceptionally fresh fall harvest olives at the peak of flavor and keeps it fresh with bag-in-box packaging. I gave Corto a fresh new logo and an elevated design that speaks to its tradition while at the same time making it at home with modern chefs in today’s high-end kitchens.

ROLE
Creative Direction • Art Direction

As lead designer, I developed logo and packaging designs while simultaneously overseeing the work of other designers. I worked with a structural packaging designer to explore and concept packaging designs. Art direction of photo and video shoots on-site at Corto’s olive groves.

DELIVERABLES
Logo & Brand Refresh • Packaging Design • Stationery

AWARD
Bronze • London International Olive Oil Competition • Packaging, Total Image