DNA Day at Levi’s Staduium.
THE BRIEF
Orig3n, a DNA testing and life sciences company, wanted to engage fans with their research, so we created a captivating DNA Day experience at the 49ers stadium. Game attendees received free DNA tests tailored to football fitness, sparking excitement and curiosity.
ROLE
Art Direction Video & Photography • Design Direction • Execution
As creative lead, I led a team that included writers, graphic designers, photographers, video editors, and a production team. Partnering with the San Francisco 49ers. We crafted a suite of deliverables peppered with football/DNA puns, of course.
DELIVERABLES
Integrated Campaign • Video • Photography• Packaging • Event Experience
DNA DAY HALFTIME VIDEO
DNA DAY EVENT ACTIVATION
Orig3n in partnership with the San Francisco 49ers. Orig3n was looking for a way to get people involved in their research. We helped them set up a custom booth at the 49ers stadium, where visitors could “bleed for the common good”—donating a little blood to make a big difference.
LEVI’S STADIUM EXCUTIE SUITE
Orig3n had an executive suite at Levi’s Stadium where they invited investors to watch the game and learn more about what they do. The Suite included a working lab, where they processed DNA and exhibits, including touchscreen kiosks and wall installations.
PHOTOGRAPHY
John Lynch headshots for package design and other promotional materials.
Creative & Art Direction: Vanessa Jeschke
Photography: Richard Darbonne
