Brand Campaign.

BRIEF
Qlik, a data analytics platform, wanted to move beyond the tired promise of “turning data into insights.” They needed a campaign that positioned them as a brand that doesn’t just report the news—it helps you act on it.

RESULTS
We started with a simple truth: in today’s economy, data moves fast—and the businesses that thrive are the ones that move with it. From there, we built a campaign around a double meaning: Data moves. As in, data drives action. And data can move you—emotionally, strategically, operationally.

We brought the idea to life through modular headlines that could flex across channels. Planes take off on time. Paired with dynamic graphics, they offer a visual representation of data movement. Jeans stay stocked. Patients get beds. All because of real-time data in motion.

In a category crowded with dashboards and buzzwords, this campaign gave Qlik a sharper POV—and a reason for customers to lean in, not just look back.

ROLE
ACD, Art direction, Hands-on design execution.