Automation,
Now Playing.
THE CHALLENGE
Palo Alto Networks wanted a fresh, engaging way to inspire security professionals to explore new automation playbooks.
THE SOLUTION
Create an interactive digital experience that featured a quiz with a musical twist—think Spotify, but for security. Users answered a few simple questions to curate their very own “playlist” of automation playbooks, each one paired with a custom-designed album cover to complete the experience. The quiz was promoted on social through a series of themed posts.
ROLE — CREATIVE DIRECTOR
Led ideation, creation, and rollout of interactive digital experience, website, and social campaign. Working hands-on with designers, copywriters, and production and cross-functional collaboration with executive leadership and key stakeholders.
BRINGING THE PLAYLIST TO LIFE
We didn’t just curate automation playbooks—we gave them a vibe. Each featured playbook got its own custom “album cover,” designed by our team to channel the spirit of the strategy inside. The result? A visual experience as dynamic as the automation itself.
