A new
game plan
for connecting
with
cybersecurity
experts.
ROLE — CREATIVE DIRECTOR
Led ideation, creation, and rollout of interactive digital experience, website, and campaign extensions. Working hands-on with designers, copywriters, and production and cross-functional collaboration with executive leadership and key stakeholders.
SCOPE Concept Development • Game Strategy • UX/UI
• Design + Art Direction • Content Creation •
INFORMATIVE AND ENTERTAINING
As they work their way through their journey, users test – and build – their cybersecurity knowledge, answering quizzes and questions to earn points and gain access to new portals within the game. The experience is totally in their hands – with a variety of paths and rooms, users can truly choose their own adventure.
SCORING REPEAT VISITORS
There’s a lot to explore in ThreatBusters – to inspire people to find every secret, answer every question, and fully build their knowledge, we introduced a game-wide scoreboard where users can see how they stack up. And, with new content going up all the time, the scoreboard ensures competitive users will keep coming back.
A GROWING ADVENTURE
ThreatBusters was made to be explored – users have a host of rooms and levels to discover, interacting with in-depth threat intelligence content as they go. But that’s just the beginning. Just as threats continue to grow and evolve, so can the game: Flexible templates allow for easy additions and updates.
Home screen
Game levels
Content pages
GETTING THE 4-1-1 ON ATTACKS
As users progress further into the game, they unlock an even deeper look at what they’re up against. In-depth briefings provide detailed info on specific attacks, with off-site links to learn even more about these threats – and how Cisco can help.
YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT
To get the word out about ThreatBusters to key members of our target audience, we devised a direct mail piece where readers could use classic PC game elements to decode a hidden message introducing them to the game.
